Skip to content
Home/pages/About Us

About Us

Since 1926... OK so not many of our people are still around from those early days, but a few of us have been here for more than 30 years. Our foundations are in performance clothing & footwear with a focus on functional performance fabrics. Most of our customers are adventurous travellers or those needing to equip themselves for an outdoor adventure - whether that be through School, Scouts or a personal oddyssey.

Today we are still 100% Australian and family owned and we make most of our own gear, with our own sourced fabrics and components in our own designs. We care about quality and we care about fit and we back that up with the best guarantee in the world. If you're not happy, we'll refund your money.

That's been our policy for 100 years and we're still here, so I guess most of our customers are happy.

We once had 40 retail outlets across Australia & New Zealand. We have closed those shops and shifted our business online.  We've done this to reduce the high cost of operating retail outlets and pass this saving on to you. We now offer you better prices (guaranteed now the best value in Australia), and, this might surprise you, better service. And we continue to design our own products and manage all production first hand with our own staff operating from our own office in Asia.

We have less people in our organisation now, but they are our heartbeat. They are what makes Snowgum special. They know their stuff and they know that you are the most important person in our world. And if you want to contact us, pick up the phone and call 03 8401 5907 to get a real person who wants to help you.

MANUFACTURING, SOURCING & CARING FOR OUR WORLD

We would all like to buy only products made in Australia from sustainable materials. 

Unfortunately that horse has bolted a century ago.

AUSTRALIAN MADE

When I started at Snowgum 40 years ago, almost everything we sold was made in Australia. At that time we had import tariffs of 50%+ on most items. It was a different time - the personal computer and mobile phone had not been invented, and Australia was dotted with small clothing factories.

Today almost nothing we sell is made in Australia. The world has changed.

Today very few Australian school leavers aspire to work on a sewing machine. Those Australian garment factories that do exist are almost exclusively employing immigrant labour. Australian born citizens do not want to work in garment factories and anyway those factories are few and far between.

The factories we work with are mostly in China. We have our own office in Shanghai employing our own staff to manage our production and they have all worked with us for more than 10 years. Those that understand the constant change in China would know that a workforce this stable is unheard of.

The factories we work with are smaller family owned businesses. They are Mums and Dads like you and me trying to make a better life for themselves and their families. They did not choose to be part of a communist nation. They would like to have a vote. They don't like the way that their Government treats minority groups. They would like to have a say in how their Government treats them and the rest of the world but they don't.

We inspect our factories regularly to ensure they look after their staff well. Their factories are heated and cooled. They offer hearty meals and comfortable living accommodation. They do not employ child labour. They do not work their staff too long each day. From our first-hand observations, working conditions are pleasant and the employees are happy.

Sure there is some tension between Australia and China right now but this is all political, it is not the feeling of the people we know and work with in China. We are focussed on maintaining the relationships we have and securing supply for our business. We are not experiencing as many supply issues as others are, because we have strong relationships with our factories and because we have our own people on the ground in China.

We do not plan to move our manufacturing back to Australia. There is no government support for such a move and there are insufficient workers in Australia to embark on such an idealistic endeavour.

Anyone suggesting the Australian mass production garment industry has a future is naive.

THE ENVIRONMENT

Do we believe in Climate Change and care about our environment? You bet we do!

In our Snowgum business we focus on producing quality products at reasonable prices. Products that will serve you for many decades. We are not into fast-fashion short life-span clothing. We want a jacket you purchase from us to last many years and be passed on to others when you have no further need for it.

We aim for all of our products from our tents, sleeping bags and packs to our head torches, socks, undies and hats to last an exceptionally long time so they don't go into land fill too soon. We know that ultimately most of our products will end up in the ground at some point. We make high performance clothing and footwear and for the most part it is not possible to meet the performance we need with completely natural fibres. There are some exceptions, our signature 100% Australian Snowgum merino for example - this range ticks all the boxes. But our rain jackets, shoes and walking poles do not and can not.

We understand the damage that some fabrics are doing to the environment. Even seemingly natural fabrics such as viscose, made from wood pulp, undergo processing with chemicals that harm our world. Tanning of leather, manufacturing nylon and polyester - all of these processes cause damage to our planet in some way.

We are always looking for alternative materials and processes that can reduce our footprint. We are looking to remove plastic packaging where we can and in 2020 introduced paper packaging instead of plastic. We are continuing to explore and expand this program and one day hope to not use any plastic packaging. 

We don't always get it right and I am first to acknowledge this - but we are transparent when we make mistakes and do whatever it takes to make amends.

WHAT ELSE?

Respect for our customers, suppliers, staff & our community.

Integrity in all that we do. We our proud of our products and our reputation and the way we treat every person who interacts with our business.

Continual Improvement is the mantra at Snowgum. We are never happy with the status quo. We are continually improving what we do and how we do it. Whether thats how we package a parcel, present a packing slip, wrap a sock or dye a thread. There are thousands of things we can still improve. We are nowhere near done. 

Thankyou for reading our story. If you have any comments or suggestions, we would be happy to hear from you. Contact us at customer.service@snowgum.com.au - it will be acknowledged and passed on to me.

Ross Elliott

Snowgum MD

Snowgum.com.au is privately Australian family owned and operated by Inspire Apparel Pty Ltd ABN 79 166 156 289