Selling The Unit
Selling the Unit (A Venturers Guide to Public Relations) is one of a series of Gauntlet publications for Venturer Scouts. It offers suggestions and recommendations on the best ways to promote your unit within society. Creating a positive public image is essential when it comes to recruitment for your unit, and this book is designed to help units undergo that process successfully. Selling the Unit covers topics such as unit identity, the use of media, planning special events and other ideas for marketing campaigns.